In this chocolate, Ritual Highlights the amazing flavor and aroma of high quality vanilla beans. Made with Madagascar Bourbon Vanilla, this chocolate is rich, dark and creamy with a floral, buttery aroma. Ritual believes in letting the true flavor of the cacao shine through without the addition of vanilla, in this chocolate they are highlighting the amazing flavors of bourbon vanilla from Madagascar and combining them with our Mid Mountain Blend chocolate. If you're curious about the higher price point of this bar, it all has to do with the cost of vanilla. Bourbon vanilla from Madagascar just so happens to be one of the most expensive ingredients in the world. Depending on the year, this type of vanilla can range from $200 to $400 per pound.